Annual Report 2024/2025

(16) Revenue

Revenue

EUR ‘000

 

2024/2025

 

2023/2024

 

 

 

 

 

Match operations

 

55,221

 

52,582

Advertising

 

153,557

 

146,576

TV marketing

 

227,200

 

206,050

Merchandising

 

40,033

 

47,898

Conference, catering, miscellaneous

 

50,008

 

56,004

 

 

526,019

 

509,110

Revenue is generated primarily in Germany. It includes prior-period revenue of EUR 2,822 thousand (previous year: EUR 2,262 thousand). The prior-period income recognised in the financial year related primarily to TV marketing.

34th match day / 17/05/2025

BVB - Holstein Kiel 3:0

Sporting Highlights